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New York Worldwide Wrestling Entertainment officials are hoping that a new ad-inventory deal with UPN for Thursday-night telecasts of Smackdown! will attract more advertisers to the WWE-produced wrestling show.
Smackdown! is a popular outlet for movie studios, videogames and the U.S. military. The WWE reports that a total of 160 advertisers have bought into the show. But many mainstream advertisers have shied away from the program due to content issues with the “sports-entertainment” program’s frequently raunchy storylines.
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