Wunderman Fills New Global Posts

NEW YORK Wunderman worldwide CEO Daniel Morel, in a bid to grow existing client relationships and forge new ones, has created the global posts of chief marketing officer and chief client officer and filled them with agency veterans Trish Wheaton and Stewart Pearson, respectively.

Wheaton, 55, was previously chief operating officer at Wunderman’s U.K. operation in London. In her new role, she’ll be based at the agency’s Toronto office—where she previously spent nine years—and report to worldwide vice chairman and COO David Sable.

“We’ve asked her to find Wunderman’s next multinational account,” said Sable. “Trish will put the entire Wunderman network, and our ties to WPP, to work to cultivate business leads and turn them into profitable global accounts.”

Wheaton also will help commemorate the WPP Group agency’s 50th anniversary next year with the launch of a global initiative called, “Wunderman: The Next 50 Years.”

Pearson, 54, will be based in Seattle and report to Morel. Previously, he was global client lead on Microsoft, also working out of Wunderman’s Seattle office. As chief client officer, he’ll service multinational clients, primarily Nokia. In addition, Pearson will help assimilate agencies that Wunderman adds, such as Blast Radius, which WPP bought for Wunderman last month.

“With Trish focused on new business and Stewart focused on high potential clients and acquisitions, we have the best chance of success for business expansion,” Morel said.

As U.K. COO, Wheaton helped combine Wunderman with HTW and Wunderman Automotive. With her exit from that market, Morel also has named a U.K. CEO: Brendan Tansey, former CEO of Havas’ Euro RSCG in Sydney, Australia.

Tansey, 42, is expected to start in March. He picks up management duties from Wheaton and becomes the first CEO in London since John Butler exited in June. In the U.K., Wunderman has offices in London, Coventry, Woking and Byfleet.