Wray, Media Executive, Dies at 51

CHICAGO Fred Wray, one of the architects of now shuttered TN Media, has died from cancer. He was 51.

In a memo announcing Wray’s passing, Jonathan Harries, CEO and chairman of Foote Cone & Belding in Chicago, called Wray “the bravest man around.” “The thing about Fred, the truly remarkable thing about Fred, was that today was not about giving up or giving in. Because Fred would never give up,” Harries wrote. “And so his passing is not about losing, but rather an exquisite demonstration of facing adversity with courage and dignity.”

Wray started at FCB as a group media director in Chicago in 1981. During nearly 20 years at the agency, he rose to become president of TN Media under FCB’s previous owner, True North Communications.

In 2000, Wray left to become chief marketing officer at ewireless in Chicago. After two years there, Wray rejoined the agency business, becoming managing director of Interpublic Group’s Initiative Media’s central region.

He rejoined FCB in June 2005 as international media director on the agency’s S.C. Johnson & Sons account, a new position that consolidated the responsibilities of several other people.

Wray is survived by his wife, Krista, and children, Cameron and Hunter.

Funeral services will be held Monday morning at Sacred Heart Church in Winnetka, Ill. In lieu of flowers, the family has asked memorials be made to Advocate Lutheran General Melanoma Research Fund.