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Paris’ Fred & Farid won top honors in Cannes for its “We are animals” press campaign for Wrangler Europe, a provocative series that seeped the jeans brand in raw animalistic sexuality. A new Web film series takes an intellectual approach to the “We are animals” theme, asking consumers to “Stop thinking.” Well, not entirely, just long enough to consider Wrangler. It’s actually about overthinking, that dizzying, creativity-squashing habit that can quickly kill even the most inspired idea.
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