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BOSTON Toth Brand Imaging in Cambridge, Mass., has introduced new work for Wrangler starring New York Jets quarterback Brett Favre and racing icon Dale Earnhardt Jr.
TV, radio and print iterations tout the brand’s mass-channel line extensions.
The push targets male consumers and stresses comfort, at one point showing Favre in a backyard pick-up football game with friends. Footage of Earnhardt at home is also used.
“Bad to the Bone” by George Thorogood provides the soundtrack for TV and radio spots.
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