Brand Marketing

WPP's GroupM Takes Majority Stake in Essence Digital

Its work for Google helped drive the deal

Headshot of David Gianatasio
By David Gianatasio

November 4, 2015

As expected, WPP's GroupM is adding Essence Digital to its agency portfolio. Essence's standing as one of Google's key agency partners drove the deal.

Headshot of David Gianatasio

David Gianatasio

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

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