WPP's GroupM Takes Majority Stake in Essence Digital

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As expected, WPP's GroupM is adding Essence Digital to its agency portfolio. Essence's standing as one of Google's key agency partners drove the deal.

David Gianatasio

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

Brand Marketing

WPP's GroupM Takes Majority Stake in Essence Digital

Its work for Google helped drive the deal

David Gianatasio

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David Gianatasio