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Without warning, the discussion at WPP's annual meeting in Dublin on Thursday suddenly turned to prophecies of end times—end times, that is, for marketing. While discussing numbers that signal an economic rebound for the company, WPP Chairman Philip Lader launched into a surprising attack on those who, he says, are making silly predictions about doomsday for marketing.
Lader set out to defy the “doomsters” in rather vague comments to shareholders regarding apparent forecasts made about the future of marketing.
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