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Trahan Burden & Charles goes back in time to create ads for Provident Bankshares. Two 30-second TV spots from the Baltimore agency use stop-action photography to show puzzles putting themselves together.
Provident positions itself as the missing piece that helps businesses and consumers put the whole picture together.
The concept is simple, but executing the spots was not. The work-intensive craft of stop-action animation meant manipulating puzzle pieces millimeters at a time, then shooting a single frame of film to create the illusion of self-propelled movement.
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