Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Work ethic. B-o-o-o-ring. It even sounds puritanical: Work ethic. Work ethic. Work ethic. Girls don’t go home with the guy with great work ethic.
Talent … now that’s glamorous. Talent takes a drag on its cigarette and says nonchalantly, “Oh, that idea? I came up with it in the shower.”
But here’s the thing. The process of creating brilliant ads isn’t glamorous. It’s sitting down and working. Hard. For a long time. Long after the night crew has stopped vacuuming the hallways.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in