Word of Mouth Refers 5 Ad, PR Accounts to MGH

Client referrals have led to five new clients at MGH. The Baltimore advertising and public relations agency picked up work for Susquehanna Technologies, Unitec Distribution Systems, Graul’s Market, First Night Annapolis and the Mt. Vernon Cultural District.

Billings were not disclosed.

“Ninety percent of our growth comes from former or current clients and friends,” said Michael O’Brien, principal and director of the shop’s public relations division.

MGH will implement an image campaign for Graul’s Market in Baltimore. It will provide creative and media planning and buying for a campaign in Baltimore’s Ruxton and Mays Chapel sections. Print efforts will run in upscale magazines such as Style and Baltimore.

Duties for the Mt. Vernon Cultural District involve media planning and buying for a print and radio campaign that began last month. The goal is to heighten awareness of the district’s various attractions including the Contemporary Museum, the Peabody Institute and the Walters Art Museum.

Software specialist Susquehanna Technology in Winchester, Va., works with the Arthritis Foundation and various publishers.

“In a sense, our clients’ core competency is technology and how to use it,” said O’Brien. “Ours is getting their name out and giving them [market] exposure. We decrease their reliance on cold-call sales.”

O’Brien’s group will target the nonprofit and publishing sectors for Susquehanna.

“Nonprofits are not gaining funds right now,” said O’Brien. “But be-cause they still have to raise money without using the mails, they are turning to their technology experts to tell them how to perform through the Web ande-mail.”

MGH will create a branding campaign for Unitec Distribution Systems in Westminster, Md.

The shop will provide media relations for First Night Annapolis.