Woolmark Brand to Euro RSCG, MPG

Scoring its second notable Asia-Pacific region win this month, Havas’ Euro RSCG said it was chosen following a review to handle ad chores for Australian Wool Innovation. Holding company sibling MPG adds media duties.
AWI, which owns the Woolmark brand, represents nearly 30,000 Aussie wool professionals. Spending was not disclosed.
Euro RSCG has been hired to launch an integrated campaign in the fall targeting designers and consumers. Traditional ads, digital appeals and social media outreach are on tap. Euro RSCG’s London office is leading the charge.
David Jones, global CEO of Havas and Euro RSCG, said: “Woolmark is one of the most recognized symbols in the world and we’re very excited about working with AWI to help them grow demand. It’s a great opportunity to utilize our expertise in retail and fashion and to combine that knowledge with the power of advertising, digital and social media.”
As July began, Euro RSCG won a review for the estimated $3-4 million ad account of children’s clothing brand Balabala.