Woolie’s, Talbot’s Tap Pre Vision Marketing

Pre Vision Marketing, a 6-year-old agency that talks in a language Internet marketers and more traditional ad agencies are eager to understand, last week announced it has landed its first international assignment: Woolworth’s (a.k.a. “Woolies”), a leading retailer in South Africa. It’s no relation to the U.S.-based Woolworth’s.
Principals Deborah Pine, Deirdre Girard and Clifford Blake–who first met while working at Epsilon in Burlington, Mass., an early pioneer in database marketing–now employ about 100 people. With the addition of Woolie’s,
Pre Vision has openings for at least 20 additional staffers.
In the last six months, the agency has won new assignments from Talbot’s, Stop & Shop and Stride Rite in addition to ongoing projects from Infiniti, Toys R Us and Things Remembered.
All told, Pre Vision earned $12.5 million in revenue in 1998, the most recent data published by the Direct Marketing Assn. in New York. Retail is a particular strength.
In their first year in business, Pre Vision launched a customer loyalty program for Safeway and developed a new program now being tested by Talbot’s following a review of database marketing companies almost six months ago. Pre Vision was an unexpected find, explained Cathy Cormier, director of database marketing at Talbot’s.
“[They] use database information to drive program strategy complimented by strong creative and attentive account services,” she said. “We’ve been pleasantly surprised,” Cormier added. “I think they’re winners.”
Girard and Pine want to keep Pre Vision a private, entrepreneurial venture in which new businesses will be allowed to “incubate.” K