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Nestle’s Wonka candy brand will be the presenting sponsor of The Bamboozle, a music festival and 22-market tour featuring No Doubt, Fall Out Boy and other pop-punk groups. Live Nation is producing Bamboozle, which is in its fifth year, and secured the sponsorship deal.
Wonka probably evokes the term “experiential” like no other candy brand thanks to the Ronald Dahl book Charlie & the Chocolate Factory and the 1971 film (Willy Wonka & the Chocolate Factory) that inspired it.
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