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BOSTON Omnicom shop Wolff Olins, a London-based branding consultancy, has picked up lead agency status for General Electric.
Wolff Olins picked up the business following a review of about eight global branding agencies that began last fall, according to client general manager, corporate advertising Judy Hu.
Hu said GE was impressed with Wolff Olins’ strategic thinking and work prior campaigns, citing prior work in Europe for the Tate Gallery, Credit Suisse and telecom provider Orange as particularly compelling.
Wolff
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