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BOSTON “It must be Maine” is the theme of Warren Kremer Paino’s first major campaign to boost Maine tourism.
Breaking this week and budgeted at $3 million, the push targets travelers in nearby markets such as Boston, Providence, R.I., Hartford and New Haven, Conn., metropolitan New York and elsewhere.
A 30-second spot shows white-water rafting, fly-fishing and images of exotic looking birds, informing viewers that all this and more awaits them in Maine. A print ad showing a puffin exhorts visitors to “Explore Exotic Shores.”
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