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Winston Tires has narrowed its agency search to six California shops.
The contenders are: DavisElen, Grey Advertising and Mendelsohn/Zien, all Los Angeles; Publicis Dialog, San Francisco; and The Phelps Group and WongDoody, both Santa Monica.
Initially, 12 undisclosed shops interviewed with the Burbank, Calif.-based client for a shot at its $4 million account.
“[Agency] size does not matter,” said Mike Marsak, president of Effective Marketing Strategies, Marina del Rey, Calif., which is conducting the review. “All of these [six] shops did very well in the interviews.”
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