Wins Diversify Kuhlmann Lutz

Houston agency Kuhlmann Lutz & Brown said last week it has secured $2-3 million in new business.
Over the last few months, the shop has picked up eight accounts from new and existing clients in both the trade and consumer sectors. Advertising and the development of specialized marketing materials and programs are among the duties assigned to Kuhlmann Lutz & Brown (KL&B).
“I’m pleased with the response. You have to be crazy not to be,” said agency principal Charles Lutz, who last October was worried about the shop’s future after losing $3-4 million in billings from key client Administaff. A release from KL&B at that time indicated the agency’s owners would consider closing the shop if a sufficient amount of new business was not secured.
“We’re on solid ground right now,” Lutz said. “The point is now we’re smaller, but we’re diversified.”
All of the newly acquired advertising accounts are based in Houston, except for Barton Creek Capital Corp., a mortgage-backed securities marketer headquartered in Austin, Texas.
New on the roster are Haldor Topsoe and Dan-Loc, divisions of Houston industrial company and existing KL&B client Flexitallic; the Health Care Compliance Institute, which offers training for home medical care compliance requirements; and mortgage lender Texas Home Equity.
Also hiring KL&B are Stewart Imaging Services, a division of Stewart Title Co., and International Expert Systems. The latter, which develops and markets scheduling software for the medical industry, will also utilize KL&B’s partner, The Sessions Group in Houston, for its account.
KL&B will share the Stewart business with Houston’s Fisher Creative, with which it has a strategic alliance.
In addition, KL&B adds Corporate Care, a commercial carpet and flooring distributor and commercial facilities maintenance company, as a client.