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By Jennifer Comiteau and Joan Voight
SAN FRANCISCO–Winkler Advertising was awarded a business-to- business ad assignment from Sony Electronics without a review, according to sources.
The San Francisco agency already handles advertising for various Sony product lines and oversees business-to-business print work for electronic equipment marketed to corporate users through the client’s Business and Professional Group.
The agency’s new assignment is also part of that group and involves advertising for Sony’s line of high-end video equipment to corporate customers, sources said.
Winkler intends to open a New York office to service the new business, sources noted.
Previously handled by Hill, Holliday/Altschiller in New York, the estimated $10 million account represents a 50 percent increase in Sony billings for Winkler, said industry sources.
The decision was prompted by the client’s desire to consolidate its advertising at fewer agencies.
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