Will Food Industry's New Marketing Guidelines Satisfy the Feds?

Business trying to prevent regulation on advertising to kids

Food and beverage companies are trying to give the government good reason not to go forward with its proposed guidelines for marketing to children. On Thursday, the day comments on those guidelines were due to the Federal Trade Commission, the Children's Food and Beverage Advertising Initiative, which represents companies responsible for 70 percent to 80 percent of all food ads targeted to children, unveiled its own uniform nutrition criteria as part of its filing.