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NEW YORK Wieden + Kennedy’s “Cog” for Honda in the U.K. has garnered the International Automotive Advertising Award’s 2003 best of show Gold Triomphe.
The two-minute spot by the London shop, directed by Antoine Bardou-Jacquet of Partizan Midi Minuit in Paris, shows a chain reaction of interacting car parts that culminates in a Honda rolling down a ramp. It was a cinema spot in the U.K. last year and aired on the Honda Web site.
The spot also took home three gold awards for TV in three categories: passenger cars/intermediate/large; creative arts/sound design; and creative arts/direction.
Gold
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