Wieden Taps Ex-Coke Exec for Top Account Job

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Simon Pearce, who left Coca-Cola in October following a restructuring of the marketing department, is joining Wieden + Kennedy here as director of account management. He starts on Jan. 22.

Buz Sawyer, managing director of Wieden in New York, said he chose Pearce because he “appreciates the creative product and has a strong entrepreneurial spirit.

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