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Alberto-Culver has selected the New York office of Wieden + Kennedy to handle creative duties on its Noxzema brand after a review, sources said.
Sources identified the other finalists as Omnicom Group’s GSD&M Idea City in Austin, Texas, and Interpublic Group’s The Martin Agency in Richmond, Va.
Wieden and Alberto-Culver, based in Melrose Park, Illl., could not immediately be reached. Sources said the company called the contenders about the decision today.
In October, Alberto-Culver paid P&G $81 million for Noxzema’s line of skincare products in the U.S,
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