Wieden Is Out After Insider Spot For Pizza Hut

Pizza Hut has cut Wieden + Kennedy from its roster after only four months, a client representative confirmed.

The move comes six weeks after Wieden’s only TV spot for the Dallas-based franchiser was replaced with an ad from Pizza Hut’s long-time agency, BBDO in New York. The spot by the Portland, Ore., agency was for the Insider pizza.

“They were given a project and they did it,” said client representative Patty Sullivan. “They did a good job. They were selected to work on the Insider project and that’s what they did.”

The spot was well received by franchisees, Sullivan said, adding that the possibility exists of working with Wieden again.

Pizza Hut has been at BBDO since 1987.