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Ex-Mullen Pair May Boost Agency’s Bid
BOSTON–Wieden + Kennedy has emerged as a semifinalist in the review for Monster.com’s $75-90 million U.S. ad account.
The Portland, Ore., shop will present to client executives along with BBDO, Bozell, DDB and Ogilvy
& Mather, all in New York, and Arnold Communications, Boston. Mullen, Wenham, Mass., which has handled the job site for two years, is defending.
Mullen’s first Monster.com ads included the lauded “When I grow up” Super Bowl spot.
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