Why Your Agency Needs Fewer Project Managers and More Producers

Is it better to police a creative team or be part of one?

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Are you wondering why your agency's workflow process is broken, or why it's so hard to get great work out the door? Maybe it's time to stop hiring project managers and hire producers instead.

Most agencies use these job titles interchangeably, but understanding the distinction is imperative to improving agency workflow. It's more than vernacular—it's about mindset. It's about being part of the work, versus merely managing work effort.

The first step to recasting your project managers with producers is recognizing the main differences between the two:

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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