Why VW? Brand Genius Kevin Mayer, That's Why

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

VW’s Kevin Mayer kindly dropped by the Adweek offices recently to talk to Editorial Director Jim Cooper about the secrets of a Brand Genius winning campaign

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