Why Video-Game Stephen Curry Is Thrilled About Real-Life Stephen Curry’s MVP Award

Under Armour and NBA 2K16 team up for fun stunt

Something strange happened with Stephen Curry this season—well, stranger than his usual otherworldly feats. The real-life Stephen Curry started playing so ridiculously well that he began to outpace the NBA 2K16 Stephen Curry—which came as a surprise to game maker 2K Sports.

@nudd Tim Nudd is a former creative editor of Adweek.
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