Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
For today's content-obsessed consumers, it's a video driven world. That will be abundantly clear during the two-week NewFronts that begin Monday.
But let's be honest, it can be tough for brands to get their attention. Whether you're watching a live sporting event or catching up on news you missed, when you're face-to-face with a video ad, brands have 30 seconds or less to make that memorable connection. For advertisers, the temptation and power of video is huge.