Why the Smartest Video Strategy Focuses on Mobile, Millennials and New Formats

Auto play, native ads and emotion are key

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For today's content-obsessed consumers, it's a video driven world. That will be abundantly clear during the two-week NewFronts that begin Monday.

Kathy Kayse, Yahoo vp 

But let's be honest, it can be tough for brands to get their attention. Whether you're watching a live sporting event or catching up on news you missed, when you're face-to-face with a video ad, brands have 30 seconds or less to make that memorable connection. For advertisers, the temptation and power of video is huge.

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