Why Minorities Are More Brand Loyal

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ATLANTA Yankelovich has teamed with Images USA and Cheskin to produce a multicultural marketing study that will evaluate the buying patterns of Hispanic and African American consumers.

Robert McNeil, CEO and founder of Atlanta-based Images, said that the 2003 Yankelovich Monitor will be an invaluable consumer market research tool. He added that the study would include information taken from 1,500 interviews developed to create an understanding of how multicultural consumers make purchasing decisions.

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