Why Food and Beverage Advertisers Should Be Worried About Pom v. Coca-Cola

Supreme Court to decide if juice label was misleading

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The Supreme Court will hear arguments on Monday on a case that could significantly change the legal landscape for what name food makers give their products and how they market the product on the food label.

The case is Pom Wonderful v. Coca-Cola, a case that dates back to 2008, when Pom sued Coca-Cola for misleading consumers on the label for its pomegranate blueberry flavored blend of five juices beverage, which consists of 99 percent apple and grape juice and only 0.3

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