Why Facebook’s Lovely New VR Film, Shot in Grand Central, Is So Unlike Most 360° Videos

Inside the making of 'Here and Now'

In the infancy of virtual reality, two opposing extremes of 360° films have tended to dominate the brand space. On the one hand, you have your epic visual extravaganzas, including explosive work in gaming. On the other hand, you have quieter, more empathetic filmmaking about putting oneself in another's reality—although, to create an element of surprise, this other reality is often remote, difficult to access and far removed from one's own life.

@nudd Tim Nudd is a former creative editor of Adweek.