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Abercrombie & Fitch says it isn’t racist. Do its marketing and hiring tell a different story?
In early 2002, Abercrombie & Fitch CEO Mike Jeffries gave a rare interview to The Times of London. The reporter was granted the run of A&F’s leafy, bucolic campus in New Albany, Ohio. The story, printed that April, was mostly a puff piece. A&F was an “extraordinary success,” the article gushed, and Jeffries was “remarkably adept” at marketing youth trends.
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