Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Abercrombie & Fitch says it isn’t racist. Do its marketing and hiring tell a different story?

In early 2002, Abercrombie & Fitch CEO Mike Jeffries gave a rare interview to The Times of London. The reporter was granted the run of A&F’s leafy, bucolic campus in New Albany, Ohio. The story, printed that April, was mostly a puff piece.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in