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Looking to boost awareness and passenger miles at a time that its funding is under attack, Amtrak is launching its most comprehensive co-marketing venture: a $4 million Great Getaway Fares promotion with the popular CD-ROM game featuring the fictional Carmen Sandiego. The effort is backed by spot and cable TV and print ads.
The promotion, via E. James White in Herndon, Va., offers families special fares good for travel from March 1 to May 21 and a mail-in offer for a special edition of the game, Where in America Is Carmen Sandiego? The Great Amtrak Train Adventure, for $9.95.
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