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The E. James White Co. in Dulles, Va., will create a $2 million ad campaign that is scheduled through 2000 for its new client, MemorizeUSA.Com.
The Fairfax, Va.-based client produces portable, interactive data storage and retrieval systems. The agency’s initial task will be to launch the company’s first product, Digital Links, a nonvolatile flash memory storage device designed to withstand extreme environmental conditions. The flash card market generated more than $700 million in 1998.
White will be responsible for developing all advertising, marketing and collateral materials related to the launch of Digital Links, in addition to a broad-scale public relations effort.
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