White Leaves HHCC for Startup

Rossi to Take Over as Head of Relationship Marketing Division
BOSTON–The opportunity to become a partner in a heavily backed startup venture has lured Don White from his post as managing director of relationship marketing at Hill, Holliday, Connors, Cosmopulos.
White will join marketing services firm Veridiem, Maynard, Mass., as partner, chief marketing officer and director of client services, working with founder Dan Cerutti, whose career includes stints running software divisions at Wang and IBM.
White–who was among a group of Hill, Holliday senior executives from which chairman Jack Connors once said he would choose his successor–joined the Boston shop in 1997 to build its direct marketing business.