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Bob Kerstetter sent ripples through the production industry last year when he took home the Directors Guild of America’s best commercial director award for a dreamy Musco Family Olive Company campaign. It was the first time a full-time agency creative had won the award, but Kerstetter, creative director and co-founder of Black Rocket Euro RSCG, was no stranger to directing.
“It’s like you write a play and you want to find the actors to do it,” says Kerstetter, who took the reins on about a dozen of the San Francisco agency’s commercials.
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