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CHICAGO WPP Group agency VML will add a sponsorship development and management practice under the direction of former MAI Sports president and CEO Mitch Wheeler.
By adding the practice, the Kansas City, Mo., agency will offer a full range of sponsorship marketing, from strategic consulting to event marketing and sponsorship asset management. In addition to Wheeler, four other former employees of MAI Sports will join VML, according to a company representative.
“Corporate spending on sponsorships has been outpacing the growth of other marketing disciplines for the past two decades,” said Matt Anthony, VML’s CEO, in a statement.
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