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CHICAGO General Mills and Major League Baseball today announced a partnership in which Wheaties will be known as the “Official Breakfast Cereal of Major League Baseball.”
“We are thrilled to welcome the ‘Breakfast of Champions’ to Major League Baseball as a national corporate sponsor,” said Tim Brosnan, executive vice president, business, MLB, in a statement. “Major League Baseball and Wheaties are two premier brands with a rich tradition of collaboration that dates back more than 70 years, and this new partnership will engage a whole new generation of baseball fans and Wheaties consumers.”
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