WHAT'S NOT TO LIKE?

Here’s a product that could be a new Jewish culinary tradition, along with matzo balls, kosher meats and seder meals.

A new beer brand, He’Brew—The Chosen Beer, is plugged in several new outdoor ads from Kirshenbaum Bond & Partners West in San Francisco. The hilarious ads (the first for the client) are running in Northern California and are based around Jewish culture—with copy presented in Hebrew-accented letters.

The work sports phrases such as “Perfect for bar mitzvahs, weddings and circumcisions.”