Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BY MARK DOLLIVER
KINNEY SHOES
AGENCY: Bates USA, New York
CLIENT: Kinney Shoe Corp., New York
MEDIUM: consumer magazines
CREATIVE DIRECTOR: Mike Robertson
ART DIRECTOR: Aubyn Gwinn
COPYWRITERs: Stevie Pierson, Walt Bishop
PHOTOGRAPHER: Michel Comte
Isn’t the headline presumptuous? You might be willing to buy the company’s economical shoes, but that doesn’t begin to mean you see yourself and Kinney forming ‘the perfect pair.’ Even the least status-conscious consumer must aim higher than that. Meanwhile, the ad’s cramped visual style–as if Kinney has taken a long-limbed model and tried to fold her into a shoe box–conveys nothing so much as discomfort.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in