What It's Like to Wear Google Glass

Ian Schafer of Deep Focus on how Google Glass will change marketing forever

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Among those lucky enough to get their hands on Google Glass this summer is social marketer and CEO of Deep Focus, Ian Schafer. After a couple months trying out his new look, he's ready to share some thoughts on how well Glass will work as a marketing tool.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in