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If you could pick a brand to lead the country, which one would it be?
This hypothetical question was part of an online poll about politics that a unit of McCann Erickson recently conducted among 1,000 U.S. residents. Top responses included Google, Amazon, Microsoft, Apple and Walmart.
Daryl Lee, McCann’s global chief strategy officer, revealed the pecking order today toward the end of an Advertising Week panel discussion. But first he asked his panelists, which brand came out on top and why?
John Avlon, a senior columnist for Newsweek and The Daily Beast, guessed Apple because “there’s a feeling of quality, individualism and aspiration.”
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