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As the economy gradually recovers, are the country’s modest-sized ad agencies seeing brisker spending on the part of their clients? The League of Advertising Agencies, a trade group of small and mid-sized agencies (with membership mainly in the Northeast), recently polled its members on this and other matters. As you can see from the chart, the proportion of respondents who say client budgets are rising was dead even with the proportion who say budgets are declining.
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