What Does an Insurance Company Need With a Stadium?

Corporate sponsors of the Giants' and Jets' home on what all those millions really do for their brands

A louvered fortress rooted in the swamp grass and asphalt of New Jersey’s Meadowlands, MetLife Stadium is as bluff and unassuming as its surroundings. Home to New York’s dual NFL franchises, the Giants and the Jets, the $1.6 billion facility is a monument to compromise; not only does it pull off the neat trick of serving two very distinct fan bases, but it also offers a balance between self-determination and the imperatives of corporate sponsorship.