What Clients Think About Media

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For the nation’s biggest clients, using specialist media services has become standard industry practice.

Nevertheless, media agencies’ oft-expressed goal of becoming true marketing partners to their clients is so far unfulfilled. Clients also have yet to arrive at a consensus about the best way to use a media agency.

These are some of the topline findings in the inaugural Aweek/Morgan Anderson Consulting Media Survey, the first in-depth, statistically projectable analysis of how top advertising clients in the U.S.

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