WestWayne Tops Foth, BE&P For Saks Store Group

WestWayne has won the Saks Department Store Group’s broadcast creative account.

The agency’s Atlanta office will handle radio and TV efforts for more than 250 department stores in 24 states. The campaign will hit markets including Atlanta, Birmingham, Ala., Nashville, Tenn., Omaha, Neb., and Madison, Wis.

Billings were estimated at $35 million. Media buys will be handled in partnership with Initiative Media in Los Angeles.

WestWayne, based in Atlanta and Tampa, Fla., won the account after a review that included incumbent Ron Foth Advertising and Barkley Evergreen & Partners.

The Birmingham holding company operates department stores including Bergners, Carson Pirie Scott and McRae’s.