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WestWayne has wona creative assignment from The Weather Channel.
The independent shop was selected over four other Atlanta agencies—Bad Design, Cole Henderson Drake, Huey/Paprocki and Match—and undisclosed New York contenders, according to sources.
WestWayne will develop a print and outdoor campaign supporting the cable channel’s new show, Storm Stories. Media spending will total $1.5 million.
Advertising, to launch in January, features images of storm coverage culled from the Atlanta client’s archives. The tagline: “The worst of nature.
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