Western Union Narrows Search to 4 Shops

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LOS ANGELES Western Union said it has selected four agencies to compete for its advertising account.

A Western Union representative confirmed that the agencies under consideration are Omnicom’s TBWA\Chiat\Day, San Francisco; Interpublic Group’s Campbell Mithun in Minneapolis; Publicis Groupe’s Leo Burnett in Chicago; and Bartle Bogle Hegarty in New York, also partly owned by Publicis.

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