Western Union Narrows Search to 4 Shops

LOS ANGELES Western Union said it has selected four agencies to compete for its advertising account.

A Western Union representative confirmed that the agencies under consideration are Omnicom’s TBWA\Chiat\Day, San Francisco; Interpublic Group’s Campbell Mithun in Minneapolis; Publicis Groupe’s Leo Burnett in Chicago; and Bartle Bogle Hegarty in New York, also partly owned by Publicis. The two-year incumbent, WPP’s J. Walter Thompson, Chicago, will not participate.

Presentations will begin in the next few weeks, said client rep Danielle Pereira. Western Union hopes to conclude the review by early October, she said.

According to TNS Media Intelligence/CMR, Denver-based Western Union, owned by First Data Corp, spent slightly more than $15 million on ads in 2003. The company is expected to maintain a similar budget this year, sources said.

The review is being handled by Now Inc. in Southport, Conn.