Weiss, Whitten Wins Economist Review

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By Teresa Andreoli





NEW YORK–Weiss, Whitten, Stagliano created a mock issue of The Economist magazine in its pitch to win the estimated $3 million North American ad account from the business publication.





The shop put its strategic presentation into a 15-page magazine with ‘articles’ that addressed the challenges facing the London-based weekly as it tries to boost circulation in the U.S.





‘The client needs to target culturally literate, media-savvy professionals,’ said Adam Stagliano, agency president.

AW+

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