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A translucent sculpture of a woman glistens in the afternoon sunlight in a New York City park. Across from her on the other side of the walkway is another larger female form. Before long, puzzled passersby examine the figures and start touching and manipulating them, adjusting both to healthier measurements.
The unusual shape shifting is the centerpiece of an online video created by Weight Watchers as part of its latest advertising campaign from McCann Erickson, “Lose for good,” a message referring not only to long-lasting weight loss but also the diet chain’s initiative to raise awareness about global food scarcity.
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